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Will the Last Media Buyer at #NewFronts 2017 Please Turn Out the Lights

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Digital NewFronts 2017 kicks off in a couple of weeks, and its a very different event from its launch back in 2012. Programmatic media buying is now king, and the advertising model for brands has changed beyond all recognition.

Posted in Ad Age, ads, brands, Buzzfeed, digital video, display advertising, eMarketer, events, Facebook, Hulu, Newfronts, programmatic, Tubular, Twitter, VICE, video ad, Video Advertising, video marketing, Video Production Tips, Yahoo, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

72andSunny: Creating Cultural Impact on Behalf of Brands

Between being named Ad Age’s and AdWeek’s agency of the year for 2013 and near-doubling of revenue, it’s been a banner year for LA- and Amsterdam-based 72andSunny. Recent work by the agency, which made its name crafting savvy campaigns for

Posted in Ad Age, ads, advertising, branding, brands, games, marketing, Samsung, video marketing, video production, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

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