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YouTube Retains Starring Role in Google's Portfolio

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The latest figures from Alphabet Inc (the company formerly known as Google) are out, and although Alphabet didn’t disclose how much money YouTube is making, experts estimate the video platform’s annual revenue has now reached $10 billion.

Posted in 18-34, digital video, engagement, Tubular, video marketer, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

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While linear broadcast ratings were down for the 2016 VMA’s, digital video views and engagements saw significant increases – especially on Instagram. In fact, total video engagements increased 58% on Instagram for VMA videos vs. last year!

Posted in 18-34, broadcast, celebrity, digital video, distribution, engagement, Instagram video, Social Video, tent-pole, TubularLabs, viacom, Video Production Tips, video views, YouTube Marketing Tips Tagged with: , ,

How The Battle of Brexit Played Out on Facebook Video

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Did you know that 76% of views of Brexit-related video content were via Facebook? Or that only 37% of the people who watched Brexit-related videos on YouTube were located in the UK?

Posted in 18-34, digital video, engagement, Facebook, HBO, Millennials, political, politics, social media, Tubular, United Kingdom, video platforms, Video Production Tips, Video Statistics & Market Research, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

How NowThis Became the Most Watched News Publisher on Facebook

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NowThis is the most-watched news publisher on Facebook, with over 1.2B video views on the platform in April 2016. Learn how this Millennial-friendly publisher is crushing traditional broadcasters when it comes to news and current affairs distribution.

Posted in 18-34, 360 degree video, brands, consumption, demographics, distribution, engagement, Facebook, Facebook Video, Millennials, news and politics, NowThis, partnership, playlists, political, publishing, short-form, social media, Social Video, strategy, video marketing, video platforms, Video Production Tips, video views, viral, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

62% of 18-24 Year Olds Would Buy a Product Endorsed by a YouTube Creator

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As more YouTube stars move into the mainstream and become familiar faces to consumers, 62% of 18-24 year olds would consider purchasing a product or service endorsed by a YouTube creator, over that of a TV or a movie star.

Posted in 18-34, advertising, brands, consumption, engagement, Facebook, influencer marketing, influencers, Instagram, Millennials, mobile, new media, PewDiePie, report, smartphone, social media, social network, teens, television, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips, Youtubers Tagged with: , ,

YouTube Shopping Ads: Now Making It Easier to Shop for Your Favorite Products

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YouTube has announced the introduction of ‘Shopping Ads’ which will allow brands and creators to sell their products and services directly to the user. This new feature makes the retail possibilities endless. For instance, now almost any brand can partner

Posted in 18-34, ads, Adwords for Video, brands, conversion, Interactive Cards, marketing, product placement, product videos, Video Advertising, video marketing, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Moms Love Video: 60% Turn to YouTube for Parenting Advice [STUDY]

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Online video is becoming a major resource for moms, who are turning to YouTube for advice on parenting, product research, how-tos, and other information about bringing up a family.

Posted in 18-34, brands, Millennials, mobile, research, statistics, subscribers, survey, video marketer, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

VICE News: Using Social Video to Target and Engage Millennials

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VICE has become one of the world’s leading go-to news and current affairs resources for under 34 year olds. How? By bringing back good old-fashioned journalism in the digital video age.

Posted in 18-34, brands, broadcast, demographics, digital video, documentary, Instagram, international, journalism, Millennials, original content, political, social network, strategy, TubularLabs, Twitter, VICE, video marketing, Video Production Tips, Vine, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

Why YouTube’s 10th Birthday Was a Missed Opportunity to Look Forward

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YouTube is celebrating its 10th birthday this month by taking a look back at some of the highlights of the past decade. And that’s all great, but where are the usual strategic insights, new data and announcements of exciting feature

Posted in 18-34, advertising, beauty, brands, cat videos, Google, marketing, retail, sales, smartphone, tablet, Vidcon, video ad, Video Production Tips, Web Video Industry News, YouTube, YouTube community, YouTube Creators, YouTube Marketing Tips, YouTube Trends Tagged with: , ,

Facebook Most Popular Social Network For Video Sharing [Study]

Consumers are turning to video to capture those special moments in their lives, and they are using Facebook, and YouTube to share that content with their friends and family. Video is also being used as a medium by consumers to

Posted in 18-34, camera, editing, Facebook, infographic, mobile, smartphone, social media, social network, user-generated content, Video Production Tips, Video Trends & Research, YouTube, YouTube Marketing Tips Tagged with: , ,

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