Monthly Archives: January 2017

Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

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Super Bowl Sunday is a true marketing and advertising tent-pole event that starts right after the NFC and AFC Championship games and lasts around a fortnight. That also means that the Super Bowl commercials seen on TV are only the

Posted in advertising, brands, digital media, digital video, engagement, marketing, Red Bull, social network, Super Bowl, super bowl ads, tent-pole, Tubular, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, watch time, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Tubular Labs Announces 2016 #VideoAces Awards – Are You a Winner?

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There were 13 Trillion video views generated in 2016, and today Tubular Labs announced the #VideoAces Awards, honoring the top 52 winners in online video, including the most-watched media companies, brands, and personalities from YouTube, Facebook, and Vine in the

Posted in awards, branded content, brands, Buzzfeed, Facebook, influencers, Leaderboards, NBA, NowThis, Red Bull, Tubular, TubularLabs, Video Industry Events, Video Production Tips, Video Statistics & Market Research, video views, Vine, YouTube, YouTube Marketing Tips Tagged with: , ,

The Millennial Woman on YouTube [Report and Webinar Playback]

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A new report from Tubular Labs on The Millennial Woman on YouTube is a must-see for media companies and brands. It highlights the buying and lifestyle preferences of the demographic, helping publishers to better curate content to appeal to and

Posted in influencers, Millennials, research, TubularLabs, Video Production Tips, webinar, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

46% of Consumers Confirm They Made a Purchase After Watching a Branded Social Video

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Did you know that consumers are spending an average of six hours per week watching video content on social media networks? Or that 46% of consumers said they’ve actually made a purchase as a result of watching a brand video

Posted in advertising, brands, engagement, Facebook Video, Instagram, marketing, social media, social network, Social Video, Twitter, video marketer, video platforms, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

How Red Bull Quietly Changed its Video Marketing Strategy

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These days, Red Bull is as much of a media company as it is an energy drink brand. But the company has been changing its video marketing strategy over the past year despite the fact that the rest of the

Posted in advertising, brands, digital video, engagement, Facebook Video, Instagram, live stream, marketing, Red Bull, sports, tent-pole, Tubular, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Facebook Live Playbook: Best Practices and Tips for 2017 [Free White Paper]

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Facebook Live has gone from a nice-have to a must-have, and changed the way publishers distribute their content and build their subscriber base on the platform. As video dominates the Facebook user’s News Feed, live video is perhaps the best

Posted in algorithm, best practices, brands, distribution, engagement, Facebook, live stream, Live Video Streaming, marketing, metrics, Social Video, social video marketing, strategy, Tubular Insights, TubularLabs, video marketer, video marketing, video platforms, Video Production Tips, whitepaper, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Video Will Account for 79% of Global Internet Traffic by 2020 (So Increase Your Video Marketing Budget NOW)

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Cisco predicts that video will account for a staggering 79% of global Internet traffic by 2020, so now is the right time to increase your video marketing budget and resources, and lock down your video content strategy.

Posted in analytics, B2B, B2C, best practices, brand awareness, Cisco, content marketing, digital video, engagement, Facebook, Google, social media, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

The Top Trends and Insights for Video Marketing in 2017

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In the ever-changing world of online video, we take an in-depth look at the top trends and insights for video marketing in 2017.

Posted in brands, content marketing, Facebook Video, Google, Instagram, Millennials, SnapChat, statistics, streaming, Tubular Insights, Twitter, video marketer, video marketing, Video Production Tips, Vine, virtual reality, watch time, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

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