Monthly Archives: September 2016

Online Video Metrics that Really Matter for Media Companies, Publishers, and Creators

Online-Video-Metrics-that-Really-Matter-for-Media-Companies-Publishers-and-Creators-200x129

Over the past decade, video measurement has gotten much more robust – and a lot more complex. We take a look at the online video metrics that really matter, particularly for media companies, video publishers, and video content creators.

Posted in analytics, brand awareness, content marketing, digital video, earned media, engagement, Facebook Video, gaming, influencer marketing, metrics, mobile, social media marketing, TubularLabs, video marketer, video marketing, video platforms, Video Production Tips, video views, watch time, YouTube, YouTube Analytics, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

The Future of Marketing Lies with YouTube & Facebook Video

YouTube-Facebook-Video-Future-of-Marketing-200x140

A new report confirms that 48% of marketers will include YouTube in their content marketing strategy, with 39% stating that Facebook Video will also play a major part in campaigns.

Posted in B2B, B2C, brands, content marketing, digital video, Facebook Video, Instagram, mobile, SnapChat, social media, social network, video marketer, video marketing, Video Production Tips, Vine, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

The Top Facebook Video Publishers: August 2016 Most-Popular

top-facebook-creators-200x93

UNILAD, The Lad Bible, BuzzFeed Tasty, NowThisNews and The Daily Mail, were some of the most-watched publishers on Facebook for video content in August 2016. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more

Posted in Buzzfeed, Facebook, Leaderboards, original content, social media, social network, Social Video, TubularLabs, Video Production Tips, Video Statistics & Market Research, video views, YouTube Marketing Tips Tagged with: , ,

YouTube Channel Rankings – Most Popular YouTube Creators August 2016

top-youtube-channels-200x93

Videos uploaded to YouTube in August 2016 generated over 127 billion views, and music, and children-focused channels were among those with the highest view counts. We take a look at the most-watched YouTube channels for last month.

Posted in brands, engagement, Leaderboards, marketing, music video, original content, Video Production Tips, Video Statistics & Market Research, watch time, YouTube, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Get the Latest Big Stats for Online Video [Webinar Replay]

state-of-online-video-webinar-Tubular-200x133

Choosing the right strategy for your video marketing campaigns is more critical than ever. But what are the key trends to follow, and what is the role of media companies in the new video ecosystem? Join Tubular for our free

Posted in digital media, digital video, engagement, marketing, programming, social media, statistics, strategy, Tubular, TubularLabs, Video Industry Events, Video Production Tips, Video Statistics & Market Research, video views, webinar, YouTube Marketing Tips Tagged with: , ,

Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

2016-vmas-video-insights-200x106

While linear broadcast ratings were down for the 2016 VMA’s, digital video views and engagements saw significant increases – especially on Instagram. In fact, total video engagements increased 58% on Instagram for VMA videos vs. last year!

Posted in 18-34, broadcast, celebrity, digital video, distribution, engagement, Instagram video, Social Video, tent-pole, TubularLabs, viacom, Video Production Tips, video views, YouTube Marketing Tips Tagged with: , ,

8 Reasons Why Consumers Will Watch and Engage With Your Video

why-consumers-watch-videos-200x136

Did you know that there are eight different kinds of emotion that drive viewership of video from consumers? Find out which emotions trigger the need to watch, and engage with, video content.

Posted in agencies, AOL, brands, digital video, engagement, Facebook, Instagram, marketing, metrics, Millennials, Mobile Video, Nielsen, pre-roll, Verizon, video ad, video marketer, video marketing, video platforms, Video Production Tips, Yahoo, YouTube Marketing Tips Tagged with: , ,

Top 10 Gaming Franchises Earn their Views from Influencers, Not Owned Content

top-gaming-franchises-video-views-200x133

When it comes to online video views, gaming is one of the most popular topics ever. Such is the popularity of user-generated content, all of the top 10 gaming franchises earn the majority of their views via Influencers, not via

Posted in branded video, brands, games, gaming, influencers, marketing, Microsoft, Minecraft, Nintendo, Social Video, Tubular Insights, TubularLabs, video game, Video Production Tips, video views, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

5 Huge Insights to Get the Most Out of Twitter's Video Monetization Feature

twitter-video-monetization-200x133

Twitter has announced a new monetization feature for video publishers, but what do creators, and advertisers, need to know about the initiative? We bring you five huge insights into getting the most out of video on Twitter.

Posted in branded content, brands, consumption, marketing, metrics, mobile, Mobile Video, monetization, research, smartphone, social network, Social Video, tent-pole, Twitter, video marketing, Video Production Tips, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

A Day in the Life: BBC Worldwide's YouTube Channel Manager Thomas Martin

bbc-worldwide-youtube-200x117

BBC Worldwide on YouTube carries some of the corporation’s most well-known content, including Doctor Who, Sherlock, and Top Gear. We talked to its Senior YouTube Channel Manager who takes us through his day, and tells us about his biggest challenges

Posted in BBC, brands, British Broadcasting Corporation, digital video, distribution, metrics, original content, programming, Social Video, television, Tubular, video marketing, Video Production Tips, YouTube, YouTube Analytics, YouTube Channel, YouTube Marketing Tips, YouTube network, ^Featured Insights Tagged with: , ,

Recent Comments

    Categories