Monthly Archives: August 2016

How The New York Times is Embracing Digital Video to Ensure its Future

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The New York Times launched back in 1851 with a promise to post “all the news that’s fit to print’. But times are changing, and this world-famous news brand is turning to online video in a bid to retain, and

Posted in brands, digital video, Facebook, interactive video, journalism, live stream, Newfronts, newspapers, NYTimes, smartphone, storytelling, strategy, Tubular, video marketing, Video Production Tips, virtual reality, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

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The 2016 Rio Olympics are over and we know who won: NBC’s multi-platform coverage of the games. What lessons can brands, agencies, publishers, and video marketers learn about the type Olympics video content that got the most views?

Posted in advertising, broadcast, Content ID, engagement, Facebook Video, live stream, metrics, NBC, olympics, research, sports, tent-pole, Tubular, user-generated content, video ad, video marketing, Video Production Tips, video views, watch time, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Top Online Video Creators Across Social: July 2016

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According to the latest online video ranking leaderboards from Tubular, BuzzFeed, UNILAD, The LAD BIble, Fail Army, and WWE were some of the top video creators across the big social video platforms in July 2016.

Posted in brands, Buzzfeed, engagement, Facebook, Instagram, Leaderboards, original content, publishing, social network, Social Video, video platforms, Video Production Tips, Video Statistics & Market Research, video views, Vine, YouTube, YouTube Creators, YouTube Marketing Tips Tagged with: , ,

YouTube Channel Rankings – Most Popular YouTube Creators July 2016

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Videos uploaded to YouTube in July 2016 generated over 117 billion views, and music, and children-focused channels were among those with the highest view counts. We take a look at the most-watched YouTube channels for last month.

Posted in brands, engagement, Leaderboards, marketing, music video, original content, Video Production Tips, Video Statistics & Market Research, watch time, YouTube, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips Tagged with: , ,

The Top Facebook Video Publishers: July 2016 Most-Popular

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UNILAD, The Lad Bible, BuzzFeed Tasty, NowThisNews and Tastemade, were some of the most-watched publishers on Facebook for video content in July 2016. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more information.

Posted in Buzzfeed, Facebook, Leaderboards, original content, social media, social network, Social Video, TubularLabs, Video Production Tips, Video Statistics & Market Research, video views, YouTube Marketing Tips Tagged with: , ,

Get the Latest Big Stats for Online Video [Free Webinar]

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Choosing the right strategy for your video marketing campaigns is more critical than ever. But what are the key trends to follow, and what is the role of media companies in the new video ecosystem? Join Tubular for our free

Posted in digital media, digital video, engagement, marketing, programming, social media, statistics, strategy, Tubular, TubularLabs, Video Production Tips, Video Statistics & Market Research, video views, webinar, YouTube Marketing Tips Tagged with: , ,

Why Brands Need to Take Notice of Instagram Stories

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Instagram has an impressive track record of helping brands boost their online presence and gain millions of video views. With the introduction of ‘Stories’, video marketers have a unique opportunity to harness this new feature and use it to their

Posted in brands, events, Instagram, Instagram Stories, Instagram video, SnapChat, social media, Social Video, sports, storytelling, video marketer, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

How SketchShe are Turning Viral Video Success into Long-term Business Success

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SketchShe, the comedy threesome that went viral with their lip sync videos, share some insight into working with brands, and turning viral video success into long-term business success.

Posted in actors, Australia, beauty, brands, collaboration, end slate, Facebook, influencers, Instagram, social media, Vidcon, video marketing, Video Production Tips, viral, YouTube, YouTube Marketing Tips Tagged with: , ,

2016 Olympic Games: Vital Lessons in Tent-Pole Video Marketing

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The 2016 Olympics is a major tent-pole event for video marketers. But even though the Games have started, there are still huge opportunities for engaging with an audience via live-streaming, and breaking news content.

Posted in broadcast, Facebook, live stream, NBC, olympics, original content, SnapChat, social media, streaming, television, tent-pole, video marketer, video marketing, Video Production Tips, viral marketing, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

Pokémon Go Outplays Minecraft to Become Most Watched Gaming Video Content

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It’s only been a few weeks since the Pokémon Go app was released around the world, but in that time Pokémon Go related content has generated nearly 50% more cross-platform video views than Minecraft uploads.

Posted in brands, engagement, Facebook, games, gaming, influencers, Minecraft, Netflix, NowThis, social media, Social Video, Tubular, video marketing, video platforms, Video Production Tips, Video Statistics & Market Research, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

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