Monthly Archives: January 2016

The Fine Bros Backlash and the Problem with Licensing Video Content

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This week, YouTube megastars The Fine Bros announced that they are offering a licensing deal on their “React” video series, but this has caused a huge outcry among other creators who say Fine Bros Entertainment have no hold on the

Posted in brands, Buzzfeed, comments, Content ID, copyright, formats, legal, licensing, television, trademark, viacom, Video Production Tips, YouTube, YouTube community, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

Rediscovering Online Video: How YouTube Recommends to a Viewer Without an Account

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A month into a project to rediscover online video in 2016, and we’ve noticed that there is absolutely no reason to create an account on any social video platform. Not even YouTube. A viewer is able to enjoy plenty of

Posted in autoplay, discovery, engagement, Facebook, Google, home page, Social Video, thumbnails, user experience, Video Production Tips, YouTube, YouTube Marketing Tips, Youtubers Tagged with: , ,

When Should You Promote Video Content with Paid Media?

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Given the huge amount of video content available on the Internet, marketers need to be aware of their options when it comes to reaching as much of their target audience as they can. If brands don’t already have millions of

Posted in ad campaign, advertising, Adwords, analytics, brand awareness, brands, earned media, engagement, Google, marketing, metrics, Mobile Video, owned media, paid media, SnapChat, social media, strategy, video ad, Video Advertising, video marketer, video marketing, Video Production Tips, video views, YouTube Analytics, YouTube Creator Playbook, YouTube Marketing Tips, YouTube TrueView Tagged with: , ,

How to Create A Sales Video

Whether you’re offering a physical product, your coaching, services, or digital training, you have to sell, even if you hate it! This is exactly why I get my videos to do the selling for me. You’re probably wondering: what exactly

Posted in Uncategorized, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Create a Buzz with Your Target Audience with Timely Video Content

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As part of a Hero, Hub, and Hygiene video strategy, there is a great opportunity to gain exposure through reacting to the trend of the day in a way that properly reflects your brand or content.

Posted in exposure, Facebook, tent-pole, video marketing, Video Production Tips, viral, YouTube, YouTube Marketing Tips Tagged with: , ,

Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands

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Although Fortune 50 companies can afford to advertise on television, their target viewers are watching as much video online as they’re watching on TV. And a huge number of that target audience is consuming video via their smartphones and tablets.

Posted in ads, best practices, branded content, brands, corporate, demographics, Facebook, Google, influencers, Instagram, internet marketing, Mobile Video, paid media, research, smartphone, strategy, video marketer, video marketing, video platforms, Video Production Tips, video views, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

Top 3 Facebook Video Ad Formats for 2016

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Facebook video ads yield amazing results for creators and marketers who leverage the platform effectively, but which video ad formats are the most effective on the social network? We take a look at 3 of the most effective?

Posted in ads, Buzzfeed, captions, education, Facebook, Facebook Video, Facebook Video Ads, Final Cut, formats, instructional videos, marketing, post-production, short-form, video ad, Video Advertising, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

YouTube Creator Rankings Leaderboard – Most Popular YouTube Channels for December 2015

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Videos uploaded to YouTube in December 2015 generated over 60 billion views, and music, and children-focused channels were among those with the highest view counts. We take a look at the most-watched YouTube channels for last month.

Posted in brands, engagement, Leaderboards, marketing, music video, original content, Video Production Tips, Video Statistics & Market Research, watch time, YouTube, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Top Vine Stars & Most-Watched Vine Creators: December 2015 Leaderboard

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According to the latest online video ranking leaderboard from Tubular, the most-watched Vine creators for December 2015 include top Influencers Lele Pons, and Thomas Sanders, as well as top sports brand the NBA.

Posted in advertising, brands, influencer marketing, influencers, Leaderboards, Micro Video, Social Video, Twitter, video marketing, video platforms, Video Production Tips, Video Statistics & Market Research, Vine, YouTube Marketing Tips Tagged with: , ,

Top Online Video Creators Across Social Platforms: December 2015 Leaderboard

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According to the latest online video ranking leaderboards from Tubular, The Ellen Show, BuzzFeed, Justin Bieber, Adele, and the WWE were some of the top video creators across the big social video platforms in December 2015.

Posted in brands, Buzzfeed, engagement, Facebook, Instagram, Leaderboards, original content, publishing, social network, Social Video, video platforms, Video Production Tips, Video Statistics & Market Research, video views, Vine, YouTube, YouTube Creators, YouTube Marketing Tips Tagged with: , ,

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