Monthly Archives: October 2015

Is YouTube Testing New Search Results for Specific User Queries?


YouTube is constantly testing new features that will improve the user experience on the site. We’re currently seeing some interesting new search results based on specific queries that could give creators more chance of appearing on the first page for

Posted in algorithm, discovery, exposure, Google, Halloween, search results, Video Production Tips, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Video Advertising on Increase, Winning the Budget Away from TV Ads [Report]


The new 2015 Video Industry Report from AOL claims that agencies and brands are spending less and less on TV ads spots, with a sizable portion of those dollars and resources now being reallocated to video advertising. Spending on US

Posted in advertising, agencies, AOL, branded video, broadcast, cable, cable TV, consumption, digital video, marketing, metrics, Mobile Video, mobile video advertising, programmatic, television, TV advertising, Video Advertising, video marketer, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Marketing Tips Tagged with: , ,

YouTube: Mobile Watch Time, Programmatic Ad Revenue on Increase


Alphabet, the parent company of Google, has announced its financial results for Q3 2015 and YouTube is one of the stars of the show. Mobile watch time, particularly via the YouTube app, is on the increase, and YouTube’s earnings from

Posted in advertising, agencies, digital video, discovery, Google, marketing, mobile, Mobile Video, programmatic, search results, subscription service, universal search, video ad, Video Advertising, video marketing, Video Production Tips, watch time, YouTube, youtube marketing, YouTube Marketing Tips, YouTube Red Tagged with: , ,

'Star Wars: The Force Awakens': Final Trailer Generates 130M Views, Helps Smash Box Office Records


The new full-length trailer for ‘Star Wars: The Force Awakens’ has set the Internet alight again this week. All the buzz helped generate over 83M video views for the clip across YouTube and Facebook in the first few days alone.

Posted in comments, engagement, Facebook, film, marketing, movie trailers, movies, sales, Social Video, Star Wars, studio, studios, TubularLabs, video platforms, Video Production Tips, Video Statistics & Market Research, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

Why YouTube Red is a Step In the Right Direction for Online Video


YouTube has confirmed details of its new subscription service which will provide an ad-free user experience for viewers who sign up. It’s a huge change in the YouTube business model, but we think it’s a step in the right direction

Posted in influencers, pre-roll, subscription service, video marketing, Video Production Tips, video views, Web Video Industry News, YouTube, YouTube community, YouTube Creators, YouTube Marketing Tips, YouTube Red Tagged with: , ,

PewDiePie: YouTube Channel Review – Through the 'Reel' Wringer


Want to know what makes superstar gamer PewDiePie so successful on YouTube? Our ‘Through the Wringer’ series takes a deep dive into his channel to review the content, promotion, optimization, and community strategy of the world’s biggest YouTube star.

Posted in description, engagement, games, gaming, optimization, original content, PewDiePie, Reel Videos, strategy, subscribers, Through the Wringer, video game, Video Production Tips, viral, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

The Best Branded Videos Across Vine and Instagram: September 2015


As brands continue to produce innovative short-form video content on Instagram and Vine, we take a look at some of the best uploads and ads on the main micro-video platforms from September 2015.

Posted in engagement, Instagram, Instagram video, Instavids, marketing, Micro Video, short-form, Social Video, user-generated content, Video Production Tips, Vine, YouTube Marketing Tips Tagged with: , ,

How-To Get a YouTube Custom URL With Just 100 Subscribers


YouTube has lowered the number of subscribers a channel needs before it can claim a custom URL. Now you can change your YouTube channel’s URL even if you only have 100 subscribers. We show you how in 5 easy steps.

Posted in channel art, custom URL, Google, home page, subscribers, tips, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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