Monthly Archives: August 2015

Online Video: How Consumers Use Resources to Research and Buy

Video-and-the-sales-funnel-200x136

Google’s ‘Consumer Barometer’ gives video marketing teams an insight into how shoppers are using the Internet and video to research, review, compare, and purchase goods and services across the world. With data in 10 product categories across 45 countries, it’s

Posted in connected devices, digital video, international, mobile, sales, video marketer, video marketing, Video Production Tips, Video SEO, Video Statistics & Market Research, YouTube Marketing Tips Tagged with: , ,

Evan Carmichael: YouTube Channel Review – Through the 'Reel' Wringer

evan-carmichael-youtube-review-200x113

Video marketing series ‘Through the Wringer’ takes an in-depth look at a YouTube channel and reviews the content, programming, marketing, and audience strategy for clues to success. This week, Evan Carmichael gets the Reel Wringer treatment.

Posted in optimization, programming, Reel Videos, review, strategy, Through the Wringer, thumbnails, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Donald Trump More Popular With Female Viewers on YouTube Than Hillary Clinton

Donald-Trump-Beating-Hillary-Clinton-YouTube-Engagement-200x133

In the past 30 days, Republican Presidential candidates Donald Trump, and Jeb Bush, have generated more engagement from female viewers on YouTube than Hillary Clinton. But engagement from male viewers still far outweighs that of female viewers, by 9 to

Posted in comments, demographics, engagement, metrics, political, TubularLabs, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Facebook Content ID for Video is Coming, Addresses Freebooting

facebook-content-id-200x103

The issue of freebooted video content being uploaded to Facebook is a serious issue for many media companies, brands, and creators. But today, Facebook has publicly addressed the problem and promised more robust rights management for licensed video content.

Posted in Content ID, Facebook, freebooting, rights management, Social Video, Video Production Tips, Web Video Industry News, YouTube Marketing Tips Tagged with: , ,

How Buzzfeed is Taking Over the World – One Video at a Time

buzzfeed-video-200x50

In July 2015, videos uploaded to BuzzFeed properties generated over 1.9B views across the main video platforms, and 5 out of the top 20 most watched videos in the past 90 days are videos posted to Buzzfeed accounts. We take

Posted in branded video, brands, Buzzfeed, distribution, engagement, Facebook, Instagram video, Instavids, journalism, long-form, Micro Video, original content, programming, publishing, short-form, social media, Social Video, strategy, syndication, tent-pole, thumbnails, video marketing, video platforms, video production, Video Production Tips, Vine, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

JJ Watt and Gatorade Teach Us 8 Lessons in Video Marketing

Gatorade-Sweat-it-to-Get-it-End-Slate-200x112

Gatorade has teamed up with NFL superstars JJ Watt, and Peyton and Eli Manning, on a new campaign that encourages students to “Sweat It to Get It” if they want to try the sports drink. We take a look at

Posted in ad campaign, ads, discovery, end slate, football, funny, marketing, optimize, parodies, playlists, sports, strategy, thumbnails, video ad, video marketer, video marketing, Video Production Tips, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Facebook Video Compilation Pages Get 3x More Views Than Top Branded Creator Pages

Facebook-compilations-pages-and-video-marketing-e1440524722328-200x121

Facebook compilation pages, or aggregator accounts, are big news on the networking site with the top 10 most successful pages generating 7.1 billion views in July 2015 alone. That’s almost 3x the views of the top branded Facebook pages like

Posted in compilations, Content ID, copyright, digital video, Facebook, video marketer, video marketing, Video Production Tips, Video Statistics & Market Research, viral, YouTube Marketing Tips Tagged with: , ,

Three Ways to Grow a YouTube Audience Who Love You [Ownage Pranks Case Study]

OwnageCharacters-200x113

Ownage Pranks is a hugely successful YouTube channel with 3.3 million subscribers, but it wanted to learn more about growing its subscriber base even further to attract more ad revenue. The creators behind the prank-based channel turned to an agency

Posted in analytics, brands, case study, engagement, interview, marketing, metrics, optimization, programming, strategy, subscribers, video marketer, Video Production Tips, video views, YouTube Analytics, YouTube Channel, youtube marketing, YouTube Marketing Tips, YouTube optimization Tagged with: , ,

Why Vine Compilations are Taking Off on Facebook

vine-compilations-taking-off-on-facebook-200x74

Vine is the third most popular video platform in terms of views, but the micro-videos are also a huge hit on Facebook, as Vine aggregator pages upload the 6 second videos to their own fans.

Posted in Content ID, Facebook, freebooting, Micro Video, short-form, Social Video, strategy, uploading, Video Production Tips, Vine, YouTube Marketing Tips Tagged with: , ,

YouTube Creator Rankings Leaderboard – Most Popular YouTube Channels for July 2015

top-youtube-creators-most-popular-youtube-creators-200x78

Videos uploaded to YouTube in July 2015 generated over 51.7 billion views, and gaming, sports, music, and children-focused channels were among those with the highest view counts. We take a look at the most-watched YouTube channels for last month.

Posted in brands, engagement, Leaderboards, marketing, Minecraft, original content, PewDiePie, social network, subscribers, TubularLabs, unboxing, Video Production Tips, Video Statistics & Market Research, YouTube, YouTube Channel, YouTube Creators, YouTube Marketing Tips Tagged with: , ,

Recent Comments

    Categories