Monthly Archives: July 2015

What Can Big Cities Learn about Online Video Strategy from the Town of Gilbert, Arizona?

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Gilbert, Arizona, population 237K, is using online video, and other digital initiatives, to better serve, and also better engage with, its citizens, and its visitors. There are many things that bigger cities can learn from this strategy, especially how the

Posted in advertising, digital video, documentary, engagement, government, marketing, press release, social media, story, travel, VidCon 2015, video marketing, video production, Video Production Tips, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

New Platforms Mean New Opportunities: Welcome to the Video Reblog!

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The cost of producing video content is still prohibitive for many brands and creators, but there’s a whole new family of video production platforms that can substantially lower the cost per-video. Just as YouTube and the affordability of webcams created

Posted in reblog, reblogging, Video Blogging, video editor, video platforms, video production, Video Production Tips, Vine, vlog, YouTube, YouTube Marketing Tips Tagged with: , ,

Why YouTube Will Be Better Off Without Google Plus

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In a bid to overhaul the comments system on YouTube, Google forced users to integrate with its social platform, Google Plus. But now Google has reversed the decision, which is good news for YouTube users, and probably for YouTube itself

Posted in brands, comments, engagement, Facebook, Google, google hangouts, Google Plus, Twitch, Video Production Tips, Web Video Industry News, YouTube, YouTube Channel, YouTube Marketing Tips, Youtubers Tagged with: , ,

Facebook Video Owns Day One, But YouTube Wins the Long-Term Love

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When building a successful multi-platform video strategy, brands need to know what type of content works best on which social video site. For instance, did you know that uploading a native video to Facebook can generate an enormous amount of

Posted in autoplay, branded content, branded video, brands, case study, engagement, Facebook, marketing, social network, Social Video, strategy, TubularLabs, video campaign, video marketing, video platforms, Video Production Tips, video views, whitepaper, YouTube, YouTube Marketing Tips Tagged with: , ,

VidCon 2015 Haul: Trends, Strategic Insights, Critical Data, and Tactical Advice

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VidCon 2015 was a must-attend event for brands and video marketing teams, and we bring you news on the latest trends in the digital video marketing business, along with strategic insights, critical data, and tactical advice from the Industry Track.

Posted in brands, collaboration, digital video, Facebook, gaming, internet marketing, Jim Louderback, Meerkat, mobile, monetization, presentation, ReelSEO, subscriptions, Super Bowl, TubularLabs, Twitter, Vessel, Vidcon, VidCon 2015, Video Industry Events, video marketing, Video Production Tips, Video Statistics & Market Research, Vine, YouTube, YouTube Creators, YouTube Marketing Tips, YouTube stars, ^Featured Insights Tagged with: , ,

Top 9 Things I Learned From the Industry Track at VidCon 2015

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The Industry Track at VidCon 2015 was a goldmine of information for video marketers and industry professionals. We bring you the top 9 tips we took away from the two day event, including how to get the most out of

Posted in algorithm, conference, discovery, embed, Facebook, Jim Louderback, optimization, optimize, presentation, strategy, thumbnails, uploading, Vidcon, VidCon 2015, Video Industry Events, Video Production Tips, watch time, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

VidCon 2015: Online Video is Changing the World As We Know It

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Day 1 of VidCon 2015 kicked off with an impassioned keynote speech from co-founder John Green, plus Ze Frank gives a breakdown of why video has been so successful for BuzzFeed. We bring you the highlights from the first day

Posted in ads, advertising, brands, Buzzfeed, conference, engagement, Jim Louderback, monetization, new media, PewDiePie, Vidcon, VidCon 2015, Video Industry Events, Video Production Tips, YouTube, YouTube Marketing Tips, Youtubers Tagged with: , ,

Adult Swim: YouTube Channel Review – Through the 'Reel' Wringer

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Video marketing series ‘Through the Wringer’ takes an in-depth look at a leading YouTube channel and reviews the content, programming, marketing, and audience strategy so you don’t have to. This week, Adult Swim gets the Reel Wringer treatment.

Posted in cartoon, comments, engagement, optimization, parodies, playlists, programming, Reel Videos, Through the Wringer, TV, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips, youtube strategy Tagged with: , ,

Airbnb vs. Uber: Which Brand Engages the Most Video Viewers? [Brand vs Brand]

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Airbnb and Uber may not be direct competitors, but they are both leading brands in the ‘on-demand’ economy. We look at how both companies are using video to tell there particular stories, and find that there’s plenty of room for

Posted in brand awareness, brands, demographics, engagement, marketing, social media, subscribers, travel, video marketer, video marketing, Video Production Tips, video views, viral video, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

List of Video Search Engines and Video Search Web Sites (Updated)

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YouTube, Google, and Bing are the main video search engines that will let a user search for video content on a particular subject. But did you know there are at least 6 others that you can use to find the

Posted in AOL, Bing, Google, Google Trends, search engine, search results, Social Video, Video Production Tips, video search, Video SEO, Yahoo, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

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