Monthly Archives: June 2015

How Setting the Video Production Bar Low Can Lead to Higher Viewer Engagement

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Not every brand or creator can produce high quality video using the latest equipment and editing software. But, if you deliberately build a low-tech approach into your video creation and marketing strategy, and set expectations low from the start, you

Posted in Aspect Ratio, audio, bandwidth, comments, engagement, marketing, Video Production Tips, vlog, YouTube, YouTube Marketing Tips Tagged with: , ,

VICE News: Using Social Video to Target and Engage Millennials

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VICE has become one of the world’s leading go-to news and current affairs resources for under 34 year olds. How? By bringing back good old-fashioned journalism in the digital video age.

Posted in 18-34, brands, broadcast, demographics, digital video, documentary, Instagram, international, journalism, Millennials, original content, political, social network, strategy, TubularLabs, Twitter, VICE, video marketing, Video Production Tips, Vine, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

6 Ways to Promote Your Music Video on YouTube (if You're Not as Big as Taylor Swift)

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Music is one of THE most popular categories on YouTube, and the video site is a very powerful promotional tool for both amateur, and professional, musicians. Competition is fierce, but you don’t have to be Taylor Swift to generate views

Posted in audio, collaboration, commercial, crowdfunding, description, editing, music video, musicians, optimization, Patreon, subscribers, Vevo, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

How Big Brands Hook Viewers with Emotional Content: 4 Takeaways for Video Marketers

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Big brands have always known that creating authentic, emotional video content is the best way to reach an audience. Now the rest of us are catching on, and many startups and smaller brands are leveraging the power of emotional impact

Posted in ads, advertising, content marketing, marketing, research, story, strategy, Super Bowl, television, video marketer, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

YouTube Advertising: Do Partner Revenue Terms Need to Be Clearer?

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Creators who monetize their content on YouTube can earn revenue from advertising placed against those videos. But how does that system work? There seems to be some confusion within the community, particularly when it comes to ads being clicked.

Posted in ads, Adsense, call-to-action, conversion, MCN, mobile, pre-roll, Video Advertising, Video Production Tips, YouTube, YouTube Marketing Tips, YouTube Partner, YouTube TrueView Tagged with: , ,

Is 'Attention' the New Metric Video Advertisers Need to Pay Attention To?

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Impressions have always been the standard metric when it comes to video advertising, but there’s a new KPI in town – the ‘Attention Index’. This measures the shift in consumers’ attention, and the impact that has on ad effectiveness. Is

Posted in ads, advertising, analytics, AOL, digital video, IAB, metrics, Millennials, research, survey, television, video ad, Video Advertising, Video Production Tips, Video Statistics & Market Research, YouTube Marketing Tips Tagged with: , ,

Casey Neistat: YouTube Channel Review – Through the 'Reel' Wringer

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‘Through the Wringer’ is a brand new series from VidiSEO that takes a deep-dive into the video programming and marketing strategy of major players on YouTube – from big-name brands, to top independent creators. This week, we put filmmaker Casey

Posted in engagement, optimization, Reel Videos, strategy, Through the Wringer, video marketing, Video Production Tips, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Video Creators: How-to Properly Disclose Paid Endorsement Deals

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The FTC has very specific and clear guidance on how to disclose paid endorsements in video content. Any time an endorsement is made as a result of a relationship with a sponsor, the video creator must make this clear in

Posted in ads, advertising, description, endorsements, FTC, how-to, sponsorship, user-generated content, Video & The Law, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

The Late Show with Stephen Colbert: YouTube Review – Through the 'Reel' Wringer

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‘Through the Wringer’ is a brand new video marketing series from VidiSEO that breaks down the YouTube strategy of major brands, and top independent creators. This week, we take a look at ‘The Late Show with Stephen Colbert’.

Posted in Reel Videos, review, Through the Wringer, Video Production Tips, YouTube Channel, youtube marketing, YouTube Marketing Tips, youtube strategy Tagged with: , ,

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