Monthly Archives: May 2015

How to Create Awesome Video Content with 'Reel' Video Marketer – Margaret Laney [Interview]

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Margaret Laney, former Chief Marketing Officer at AwesomenessTV, has worked with some of the biggest YouTubers in the business. In this exclusive interview, she gives us her expert insights into creating a killer video content marketing strategy.

Posted in algorithm, analytics, branding, brands, digital media, DreamWorks, influencers, optimize, Reel Winners, SnapChat, social media, strategy, thumbnails, Vessel, video marketer, video marketing, video platforms, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

The Anatomy of YouTube: 26 Amazing Facts from the Past 10 Years

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YouTube is 10 years old, and as you would expect from the world’s largest video site, they have an incredible amount of data to share with the world about user and viewer behavior. We bring you 26 of the top

Posted in cat videos, Harlem Shake, how-to, meme, music video, original content, subscribers, video marketing, Video Production Tips, Video Statistics & Market Research, vlog, YouTube, YouTube community, YouTube Marketing Tips, YouTube Trends Tagged with: , ,

Silence is Golden: Be Quiet and Let Your Video Speak for Itself

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The online video space is more crowded than ever, but one way to stand out from your competitors is to produce a really well-made, compelling and engaging ‘silent video’. Sometimes images can say more than words ever can.

Posted in silent video, story, tips, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Why YouTube’s 10th Birthday Was a Missed Opportunity to Look Forward

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YouTube is celebrating its 10th birthday this month by taking a look back at some of the highlights of the past decade. And that’s all great, but where are the usual strategic insights, new data and announcements of exciting feature

Posted in 18-34, advertising, beauty, brands, cat videos, Google, marketing, retail, sales, smartphone, tablet, Vidcon, video ad, Video Production Tips, Web Video Industry News, YouTube, YouTube community, YouTube Creators, YouTube Marketing Tips, YouTube Trends Tagged with: , ,

Spotted: Is Google Testing Sitelinks for YouTube Videos?

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Google sitelinks offer users a shortcut to the best search results for a branded site. They have been live since 2005 for websites but is Google testing out the feature for individual YouTube videos too now?

Posted in algorithm, Google, search results, SEO, sitelinks, Video Production Tips, video search, Video SEO, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

Spotify Fires Back at YouTube, Adds Own Video Content

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YouTube wants to capture a slice of the music streaming market with its MusicKey service, but its main competitor in that field, Spotify, is firing back by introducing video content to its own platform, including music videos, news and entertainment,

Posted in engagement, Maker Studios, music video, original content, short-form, Spotify, streaming, streaming music, subscribers, Vevo, Video Production Tips, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

Top Ten List of Letterman Late Show Clips & Videos on YouTube

David Letterman’s legendary ‘Late Show’ residency ends tonight, and we take a look at 10 of the most viewed Letterman clips on YouTube. His innovative approach to the genre not only blazed a trail for other ‘traditional’ broadcasters, but gave

Posted in broadcast, broadcaster, CBS, celebrity, engagement, Facebook, TV, Vevo, Video Production Tips, Video Statistics & Market Research, viral, Web Video Industry News, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

Have a Break, Have a YouTube Video with KITKAT

Nestlé and YouTube are partnering on a new advertising campaign for the KITKAT chocolate bar in the UK. But it is the confectionary brand’s collaborations with well-known YouTube creators that is driving real engagement online.

Posted in Android, brands, collaboration, engagement, Google, hero, hub, hygiene, influencers, mobile, strategy, TubularLabs, video marketing, Video Production Tips, YouTube, YouTube Channel, YouTube Creators, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Is 4K Video Quality Critical for Online Creators?

There are so many factors that go into producing successful video content, but is filming in 4K one of them? The format is supported by YouTube, Vimeo, Netflix, and other video platforms but should creators worry about shooting in 4K when

Posted in 4K, bandwidth, Google, search results, streaming, Video Production Tips, Video Technology, YouTube, YouTube Marketing Tips Tagged with: , ,

Twitter: We Want Users to Binge-watch Our Video Content Too!

According to new research carried out by the social network, 82% of Twitter users will watch a video on the platform, with 41% confirming they turn to Twitter to discover new video content. The site itself wants to introduce a

Posted in branded video, engagement, smartphone, social media, social network, strategy, Twitter, video ad, Video Advertising, video discovery, video marketing, Video Production Tips, Video Statistics & Market Research, video views, YouTube, YouTube Marketing Tips Tagged with: , ,

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