Monthly Archives: April 2015

11 of the Best Branded Vines & Instagram Videos for April 2015

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As brands continue to produce innovative short-form video content on Instagram and Vine, we take a look at 11 of the best mini-trailers and ads on the main micro-video platforms from the past month.

Posted in brands, Instagram video, Micro Video, short-form, Social Video, Video Production Tips, Vine, YouTube Marketing Tips Tagged with: , ,

5 Ways Brands are Using Snapchat for Marketing and Promotion

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Understanding Snapchat, and knowing exactly how to use the platform for video marketing, visibility and brand awareness, can be very challenging. If you are struggling to find success with the app, we show you 5 brands that have figured out

Posted in ads, advertising, events, influencers, SnapChat, social media, Social Video, Super Bowl, tent-pole, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Why Are Advertising Executives Rooting for Facebook Video Ads?

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A recent report states that advertising executives favor Facebook over YouTube when it comes to ad spend. But agencies and brands need to pay very close attention to metrics beyond views if they want to evaluate video advertising on any

Posted in ads, advertising, agencies, auto-play, brands, engagement, Facebook, Facebook Video Ads, marketing, metrics, social media, Social Video, social video advertising, video ad, Video Advertising Trends & Tips, video marketer, video marketing, Video Production Tips, video views, watch time, YouTube, YouTube Analytics, YouTube Marketing Tips Tagged with: , ,

#NewFronts 2015: Are MCNs Becoming Multi-Platform Networks (MPNs)?

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7 of the media companies presenting to advertisers at the 2015 Digital Content NewFronts are Multi-channel networks (MCNs). We take a look into why these MCNs are hosting their own events, and if they are transitioning into Multi-Platform Networks (MPNs).

Posted in MCN, Newfronts, partner program, programming, Video Advertising Trends & Tips, Video Industry Events, Video Production Tips, YouTube Marketing Tips, YouTube network Tagged with: , ,

Starbucks Vs. Dunkin' Donuts: How These Brands Leverage Cross-Platform Video

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Dunkin’ Donuts and Starbucks both use video to promote their brand, products, and ethos to their target audience, and beyond. But which company is succeeding in engaging viewers, and what lessons can be learnt by other video marketers?

Posted in best practices, Brand Vs. Brand, brands, engagement, Facebook, Instagram, Linkedin, marketing, social media, social network, Social Video, social video marketing, Twitter, Video Production Tips, Video Statistics & Market Research, Vine, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

Fans Go Star Wars Crazy: 88M Views for #TheForceAwakens Teaser in Just 4 Days

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The public’s appetite for the new Star Wars film, ‘The Force Awakens’, has generated 88 million views for the trailers released to Facebook and YouTube in the last 7 days. But it’s not just the official Star Wars brand that’s

Posted in brands, engagement, Facebook, gaming, Star Wars, statistics, subscribers, TubularLabs, user-generated content, video platforms, Video Production Tips, Video Statistics & Market Research, Vine, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

Snickers Shows YouTubers Are Not YouTubers When They’re Hungry

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Snicker’s latest video marketing campaign, “You’re Not YouTube” enlists the help of 13 popular “how-to” YouTube vloggers. But how can the brand ensure this campaign hits the target like the original from 2010?

Posted in ads, advertising, brands, collaboration, how-to, playlists, strategy, subscribers, Super Bowl, video campaign, Video Production Tips, vlogger, watch time, YouTube, YouTube Channel, YouTube Creator Playbook, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

Political Campaign Videos: Which Candidates are Winning the Viewer Vote

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Online video is an influential factor in both the presidential election in the United States, and the General Election in the UK. We take a look at which political candidates are winning the viewer vote on both sides of the

Posted in engagement, Facebook, government, political, politics, presidential elections, TubularLabs, UK, Video Production Tips, Video Statistics & Market Research, video views, YouTube, YouTube Channel, YouTube Marketing Tips Tagged with: , ,

Facebook Set to Seriously Challenge YouTube for Video Advertising Spend [Survey]

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According to a new survey, more agencies are willing to invest in Facebook video advertising than YouTube ads in 2015, with more budget and resources being pushed towards video advertising on Twitter, Instagram, and Snapchat too.

Posted in ad campaign, ads, advertising, agencies, engagement, Facebook, marketing, metrics, Social Video, survey, video ad, Video Advertising, Video Advertising Trends & Tips, video marketing, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

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Posted in Video Production Tips, YouTube Marketing Tips

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