Monthly Archives: March 2015

Autoplay is Now the Default on YouTube – and That's OK

YouTube has made autoplay the default option for desktop users of the site, and of course it’s a way of boosting views in the face of such overwhelming competition from Facebook, and now Twitter. You can disable the feature, but

Posted in algorithm, autoplay, Facebook, Vessel, video destination, video marketer, Video Production Tips, Video Technology, YouTube, YouTube Channel, YouTube community, YouTube Creators, YouTube Marketing Tips Tagged with: , ,

How-to Get the Most Out of YouTube Interactive Cards [#TubeTalk #65]

YouTube Interactive Cards enable creators and brands to add an extra layer of interactivity to their videos. We discuss how to get the most out of this new feature in this week’s ReelSEO TubeTalk video marketing podcast.

Posted in annotations, Google, mobile, mobile annotations, tips, TubeTalk, user experience, video marketing, Video Production Tips, YouTube, YouTube Cards, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

NCAA #MarchMadness 2015 is a Slam Dunk for Instagram Video

March Madness is one of the biggest sports events in the U.S, with millions of fans turning to online video to catch up with the latest news, highlights, and commentary. For 2015, it’s Instagram Video that is generating the most

Posted in brands, engagement, Facebook, GoPro, Instagram video, March Madness, Micro Video, mobile, Social Video, sports, tent-pole, TubularLabs, Video Production Tips, Video Statistics & Market Research, Vine, YouTube Marketing Tips Tagged with: , ,

The Vimeo Playbook: How to Optimize Content for Vimeo on Demand

Vimeo on Demand offers filmmakers and creators to the opportunity to sell or rent their video content to viewers across the world. But how do you optimize to make the most of this platform? We take a look at the

Posted in comments, description, discovery, distribution, social media, thumbnails, tips, video marketing, video on demand, Video Production Tips, Vimeo On Demand, vimeo PRO, VOD, YouTube Marketing Tips Tagged with: , ,

Snapchat: How Ephemeral Video Marketing is Engaging Viewers

While brands once tied down to YouTube are slowly exploring Vine and Instagram video, there are other social platforms that have caught the attention of a certain demographic. One of those is Snapchat, a platform that is winning with ephemeral

Posted in brands, mobile, Mobile Video, SnapChat, social media, Social Video, social video marketing, storytelling, video marketer, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

How-to Use YouTube Analytics To Measure Viewer Engagement [#TubeTalk #64]

YouTube Analytics is an absolutely invaluable addition to any creator or video marketer’s toolbox. In this week’s TubeTalk podcast, we discuss how to use the feature to measure the engagement of your video content with viewers.

Posted in analytics, comments, engagement, subscribers, TubeTalk, video marketing, Video Production Tips, watch page, YouTube, YouTube Analytics, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

How GoPro and ULTA Beauty Get Video Embedding Right

We take a look at two brands – GoPro and ULTA Beauty – who have found a rewarding way of embedding YouTube videos and playlists on their sites. It’s a video marketing strategy that has benefited both their websites and

Posted in beauty, brand awareness, brands, engagement, GoPro, haul videos, optimize, players, related channels, sales, strategy, subscribers, TubularLabs, user experience, video marketer, video marketing, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

A Guide to YouTube Interactive Cards ► Future of Annotations

YouTube users can finally access see annotations on their mobile devices in the form of new YouTube Cards! Creators can use the Cards to add extra interactivity to their videos, and inform the viewer about other websites, videos, playlists, fundraising,

Posted in annotations, brands, call-to-action, charities, description, Fan Funding, how-to, Kickstarter, Livestream, mobile, mobile annotations, Mobile Video, non-profit, optimization, playlists, subscribers, Video Production Tips, Video Tools & Software, watch time, YouTube, YouTube Cards, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Generate More Video Views With Facebook's Call-to-action Feature

Did you know you can guide users into watching a brand or campaign video with Facebook’s free Call-to-action feature for Business pages? We show you how, and suggest what kind of video content would work well.

Posted in Android, brands, call-to-action, Facebook, iOS, Social Video, Video Production Tips, video views, YouTube Marketing Tips Tagged with: , ,

McDonald’s "Our Food, Your Questions" Video Campaign is Changing Hearts, Minds, and Actions

In late 2014, McDonald’s USA launched a social video campaign called “Our Food, Your Questions” aimed at providing answers to the many queries the fast food giant receives about its processes. Five months later, these have become some of the

Posted in branding, Canada, corporate, engagement, influencers, social media, social media marketing, Social Video, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

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