Monthly Archives: September 2014

44% of U.S. Broadband Users Watch Online Video Via a Games Console

9 out of 10 U.S. homes are connected to the Internet via a Broadband Internet connection, and a staggering 44% of those households watch non-gaming online video apps like Netflix, Amazon Prime, and Hulu Plus via their gaming consoles. 40%

Posted in broadband, connected TV, consumption, games, Hulu, Netflix, Nintendo, OTT, Playstation, PS4, streaming, video apps, Video Production Tips, Video Trends & Research, Xbox, YouTube Marketing Tips Tagged with: , ,

ATTENTION: This is Your Perfect Audience for Video Advertising [Infographic]

In a world where billions of pieces of digital content are vying for the viewer’s attention across different devices, how can publishers and advertisers reach their target audiences and make sure that those audiences are receptive to video ad campaigns?  The

Posted in consumption, contextual, demographics, infographic, metrics, mobile, report, research, smartphone, video ad, Video Advertising, Video Production Tips, Video Trends & Research, YouTube Marketing Tips Tagged with: , ,

YouTube, AOL Need to Pull the Right Viewers to Keep Advertisers Happy

YouTube, AOL, and other media giants have recently announced huge investments in online video content. This content needs to act like a magnet for targeted viewers – just like special interest magazines once did. The success of each endeavor depends

Posted in advertising, AOL, content marketing, Fullscreen, Google, marketing, programming, strategy, Video Advertising, Video Production Tips, YouTube, YouTube Marketing Tips Tagged with: , ,

Will iPhone 6 YouTube Meme Hurt Samsung Too? #BendGate

Unless you’ve been living under a rock, you’ve heard about the bendy iPhone 6 Plus and the #BendGate meme that has tarnished Apple’s reputation. The biggest sales ever of the newest product from technology’s most beloved brand took a big

Posted in Apple, brands, earned media, iOS, iPhone, parody, Samsung, unboxing, Video Production Tips, Web Video Industry News, YouTube, YouTube Marketing Tips Tagged with: , ,

Watch Time: A Guide to YouTube's Most Important Ranking Factor

With 100 hours of video uploaded to the site every minute, YouTube needs an effective way to ‘judge’ the quality of the video content it recommends. There are a number of factors, but the most important is Audience Retention, or

Posted in algorithm, analytics, annotations, consumption, discovery, end card, end slate, engagement, indexing, long-form, metrics, optimization, PewDiePie, playback, playlists, search results, strategy, subscribers, thumbnails, Video Production Tips, Video SEO, video views, watch page, watch time, YouTube, YouTube Analytics, youtube marketing, YouTube Marketing Tips, ^Featured Insights Tagged with: , ,

How To Get Your Viewers To ACT After Watching Your Videos

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Posted in Video Production Tips, YouTube Marketing Tips

How To Get Your Viewers To ACT After Watching Your Videos

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Posted in Video Production Tips, YouTube Marketing Tips

3 Ways to Optimize Videos for Mobile Devices [Creators Tip #161]

On this week’s Creator’s Tip, Jeroen “JW” Wijering, the co-founder of JWPlayer, and one of the world’s leading experts on optimizing video for mobile, shares some very useful tips on how to optimize video content for on-the-move consumption.

Posted in Apple, bandwidth, best practices, bitrate, consumption, encoding, hosting, HTML5, live stream, long-form, marketing, mobile, Mobile Video, mp4, optimization, playback, resolution, short-form, smartphone, streaming, tablet, Video Production Tips, video views, Videos About Video, YouTube Marketing Tips Tagged with: , ,

How To Optimize Your Videos for Mobile Devices [Creators Tip #161]

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Posted in YouTube Marketing Tips

How To Optimize Your Videos for Mobile Devices [Creators Tip #161]

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Posted in YouTube Marketing Tips

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