Monthly Archives: July 2014

How To Leverage Influencers in Your Video Marketing Campaigns [Creator's Tip #153]

Influencers can really help in the promotion of a brand or product, often much more effectively than a media buy. In this week’s Creator’s Tip, we talk with a leading YouTube MCN about the kind of success its had with

Posted in brand awareness, brands, earned media, influencers, marketing, video marketing, Video Production Tips, Videos About Video, YouTube, youtube marketing, YouTube Marketing Tips Tagged with: , ,

Best Branded Vines of the Week: 31st July 2014

Hewlett-Packard does amazing things with oranges – on both sides of the Atlantic, Greenpeace turns to Lego to raise awareness of the devastation that an oil spill can bring, and we see how Red Bull literally gives you wings. Welcome

Posted in branded video, Micro Video, short-form, video marketing, Video Production Tips, Vine, YouTube Marketing Tips Tagged with: , ,

Always vs. Dove: Viral Video Success Doesn’t Mean YouTube Success

Two big brands, Dove and Always, launched well-publicized campaigns on YouTube using documentary-style videos that encourage viewers to challenge cultural perceptions about women and girls. The videos themselves are very compelling, and were seen by millions. But did they succeed

Posted in Adwords for Video, brands, conversion, earned media, engagement, subscribers, video ad, Video Advertising, Video Production Tips, viral, viral video, YouTube, youtube advertising, YouTube Channel, youtube marketing, YouTube Marketing Tips Tagged with: , ,

How To Use Video to Increase Conversions on Sales Landing Pages [Creator's Tip #152]

In this Creator’s Tip, we discuss how to best convert visitors into purchasing your products or services using video. We know that video can be a powerful tool for increasing sales conversions, but how exactly should we position our videos

Posted in commerce, conversion, e-commerce, eCommerce Video, marketing, sales, video marketing, Video Production Tips, Videos About Video, YouTube Marketing Tips Tagged with: , ,

YouTube Keyword Stuffing, About Tab, and YouTube Creator Academy [TubeTalk #34]

Why is keyword tag stuffing bad? Why is the “About” tab so underrated? What is the YouTube Creator Academy, and should businesses use it, too? We answer these questions, and more on this week’s ReelSEO TubeTalk, the YouTube Video Marketing

Posted in branding, keywords, podcast, search results, subscribers, video marketing, Video Production Tips, YouTube, YouTube Channel, youtube marketing, YouTube Marketing Tips, Youtubers Tagged with: , ,

Why is YouTube Blocking This Family Friendly Viral Video?

In an ironic twist, a viral video, created to promote a family-friendly community who tag potentially offensive violence in YouTube videos, and streaming TV shows and movies, has been censored itself by YouTube. Are trolls to blame? Who knows, but

Posted in brands, Orabrush, Video Production Tips, viral, viral video, YouTube, YouTube community, youtube marketing, YouTube Marketing Tips Tagged with: , ,

How To Leverage Influencers to Out Perform Media Campaigns [Creator's Tip #153]

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Posted in YouTube Marketing Tips

How To Leverage Influencers to Out Perform Media Campaigns [Creator's Tip #153]

C

Posted in YouTube Marketing Tips

Three Ways to Optimize Your Videos for Mobile

To get the most out of your video marketing, you need to discover where your target audience is and hang out in the spaces where they get their resources and information. Much of that audience will browse the web on

Posted in annotations, distribution, iPhone, mobile, Mobile Video, optimize, smartphone, tablet, video campaign, video email, video marketing, Video Production Tips, YouTube Marketing Tips Tagged with: , ,

Shakira’s and Activia’s ‘La La La’ Now Most Shared Video Ad Ever

An ad for Danone’s Activia yoghurt starring Colombian pop princess Shakira has become the most shared ad of all time. The three-and-a-half minute music video – “La La La (Brazil 2014)”, released in partnership with the World Food Programme –

Posted in advertising, branded content, brands, Brazil, collaboration, commercial, music video, Social Video, video ad, Video Advertising, Video Production Tips, viral, viral video, YouTube Marketing Tips Tagged with: , ,

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